Kimberly Lardner Burke
Creative & Brand Strategist
Building brands from idea to market through strategy, product, storytelling and experience.
Over the past seven years, I've built Sama Sama from an idea into an internationally recognised independent fashion brand. Working across strategy, creative direction, product development and manufacturing has given me a hands-on understanding of every stage of building a brand, from first concept through to customer experience. My work sits at the crossover of creativity, commercial thinking and thoughtful execution.
Impact at a Glance
7+ Years Building a Brand
1.
200+ Products Developed
2.
20k+ Community Built
3.
30% Year on Year Growth
4.
2m Annual Turnover at Scale
5.
100% Natural Fibre Collections
6.
Global Customers & Partners
7.
3x Industry Award Nominations
8.
Featured Projects
01
Building visual worlds through concept, campaign, photography, styling and storytelling.
Brand Identity
Positioning
Tone of Voice
Visual Identity
02
Shaping considered collections through trend, material, silhouette, sampling and thoughtful production.
Trend Research
Fabric Sourcing
Manufacturing
Sampling & Fit
03
Bringing brands to life through campaign concepts, art direction, styling, photography and storytelling.
Concept Development
Art Direction
Campaign Direction
Styling