About
A creative and brand builder, blending my love for storytelling, craft and design.
Based in Cape Town, working globally.
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Building from the ground up.
Over the past seven years, I’ve built Sama Sama from an idea into an independent fashion brand, working hands-on across every stage; from strategy and product development to creative direction, manufacturing, retail and wholesale.
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Creative ideas, commercial thinking.
My approach brings together research, intuition and commercial insight to create ideas that tell a story, whether shaping a brand identity, developing a product or bringing a campaign to life. A question I always ask what makes this unique?
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A multidisciplinary approach.
Today, I hope to bring that experience to brands across strategy, product and creative direction, helping turn ideas into products, experiences and stories that connect with people and make sense in the real world.
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More than the aesthetic.
Building a brand taught me to think beyond how something looks. Product, production, customer, margin and market all shape the creative decision and understanding how every stage connects is the space I feel most excited within.
“My mission in life is not merely to survive, but
to thrive; and to do so with some passion, some compassion, some humour, and some style.”— Maya Angelou