Over the past seven years, I've built Sama Sama from an idea into an independent fashion brand, leading every stage of its growth - from strategy and product development to creative direction, manufacturing, retail and wholesale.

My work sits at the intersection of creativity and commercial thinking, transforming ideas into products, experiences and stories that feel distinctive, relevant and considered.

Today, I bring that experience to brands looking to shape meaningful identities, develop compelling products and create experiences that genuinely connect with people.

I believe the strongest brands are built with intention. I draw on research, intuition and commercial insight to create work with relevance and longevity - from the fabric and product through to identity, campaign and customer experience.