Ideas, brought to life.
Selected work across brand strategy, product development, creative direction and commercial growth, from first concept through to market.
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With a background in art direction and business, I’m an obsessive devotee of approaching all things in life, especially entrepreneurship, with creativity, and playfulness.
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I’ve always had a knack for seeing things differently, cutting through the noise, trusting my instinct and guiding a brand with a clear point of view and a whole lot of taste.
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Seven+ years of hands-on purposeful experience building across brand, product, creative, manufacturing, retail, wholesale and e-commerce.
Case Study 01
Getting clear on the thinking behind the brand, shaping the positioning, perspective and principles so the creative direction is grounded in something meaningful.
Brand Strategy
Case Study 02
Taking the thinking behind the brand and giving it physical form, shaping materials, silhouette and detail into distinctive products designed to make an impact.
Product Development
Case Study 03
Translating the thinking behind the brand into a clear visual world, defining the mood, references, materials and creative direction that guide how the brand is seen and experienced.
Creative Direction
Case Study 04
Translating product development into production, aligning materials, makers, cost and quality to bring the collection to life.
Manufacturing
Case Study 05
Building the commercial spaces around the brand, from in-store experience, markets and the online store, to stockist partnerships and wholesale growth.
Retail & Wholesale
Case Study 06
From independent idea to established brand, seven years of building across product, community, retail, wholesale and
e-commerce.