Ideas, brought to life.
Selected work across brand strategy, product development, creative direction and commercial growth, from first concept through to market.
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A strategic and intuitive approach grounded in research, curiosity and a clear understanding of the bigger picture.
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From defining the idea to shaping the details, I work across disciplines to create brands, products and experiences that feel considered and connected.
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Seven years of hands-on experience building across brand, product, creative, manufacturing, retail, wholesale and e-commerce.
Case Study 01
Brand Strategy & Identity
From positioning and visual identity to tone of voice and storytelling, shaping a cohesive brand world designed to connect and grow.
Case Study 02
Product Development
From first idea to finished garment, exploring the research, materials, development and production behind considered collections.
Case Study 03
Creative Direction
From concept to campaign, creating the visual language, imagery and stories that bring a collection and brand world to life.
Case Study 04
Manufacturing
From sketch to production, an inside look at the people, processes and decisions behind bringing products into the world.
Case Study 05
Retail & Wholesale
From product to customer, translating the brand across physical retail, visual merchandising, wholesale and lasting partnerships.
Case Study 06
Commercial Growth
From independent idea to established brand, seven years of building across product, community, retail, wholesale and e-commerce.
